Retail Superstars: Inside the 25 Best Independent Stores in America by George Whalin

Author:George Whalin [Whalin, George]
Language: eng
Format: mobi
Publisher: Portfolio Hardcover
Published: 2009-03-30T14:00:00+00:00

REDEFINING A TIRED RETAIL SEGMENT

Roger spent years as a PGA professional before becoming vice president of Marriott’s worldwide golf operations. In his years with Marriott, he pioneered many of the merchandising concepts now integral to the golf industry. He earned a reputation in the golf and hospitality industries not only as a merchandising expert, but also as a premier provider of outstanding customer experiences at Marriott’s highly respected golf resort properties.

The golf industry has never had the reputation of being on the cutting edge when it comes to retail operations. Many golf merchants let decades pass without changing fixtures and display furniture. With a few exceptions, it is common to see merchandising methods used in golf shops and stores that have long been abandoned by other retail segments.

Roger incorporates his unsurpassed merchandising abilities and penchant for customer service into the core culture of In Celebration of Golf. Owing to his unrivaled eye for detail, customers will never see a burned-out lightbulb, dust on a fixture, apparel in disarray, or cluttered displays. He and his staff exemplify this commitment to detail with everything they do, from merchandise presentation and customer service to follow-up and store cleanliness. All of this contributes to In Celebration of Golf’s singular success.

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